Restaurant
Pizza • Phoenix, AZ
Documented Results
New Pizza Restaurant Grand Opening Campaign
The Challenge
A new pizza restaurant opening in a competitive Phoenix neighborhood needed to build immediate awareness and drive customers during their critical first month of operation. They had no existing customer base and limited marketing budget.
The Solution
Distributed 10,000 door hangers within a 3-mile radius of the restaurant featuring a “Buy One Get One Free” grand opening offer. Targeted single-family homes and apartments, focusing on residential areas with young families.
Campaign Results
Pieces Distributed
Coupons Redeemed
Response Rate
Campaign Duration
“The door hanger campaign was instrumental in getting our first customers through the door. We still have regulars today who first found us through that initial campaign.”
— Restaurant Owner, Phoenix