📊 EXPERT CAMPAIGN ADVICE

How Many Door Hangers Should You Order?

Get a personalized recommendation based on your business type, market size, and goals. Built from 30+ years of real-world campaign data.

500M+
Pieces Delivered
30+
Years Experience
15,790+
Distributors Nationwide

Get Expert Campaign Advice

Answer 3 quick questions for your personalized recommendation

Our Recommendation
10,000 - 20,000 Pieces

Based on your inputs, this campaign size will give you meaningful coverage in your market and enough data to make informed decisions about your ongoing marketing strategy.

Covers multiple neighborhoods for broader insights
Provides enough response data to identify patterns
Better per-piece value than smaller campaigns

Why Campaign Size Matters More Than You Think

When first-time customers ask "What's the minimum?" they're usually trying to test the waters with the smallest possible investment. We understand that instinct—but after 30+ years and 500 million+ pieces delivered, we've seen what works and what doesn't.

The truth is, a campaign that's too small often leads to inconclusive results. You won't know if the response was due to your offer, your design, your timing, or simply because you didn't reach enough doors. Unlike EDDM or direct mail, door hangers guarantee 100% visibility—but you still need enough volume to see real patterns.

"With a small sample, it's difficult to know if limited results are due to your offer, your design, your timing—or simply not enough coverage. A larger initial campaign gives you clearer insights to make smart decisions about your next steps."

— Direct to Door Marketing, serving businesses since 1995
📊 Data Quality by Campaign Size
1K
Very limited data • Small area coverage
5K
Minimum for meaningful insights
10K
Good test market • Clear patterns
20K+
Comprehensive data • Best value

The Science Behind the Right Campaign Size

Three critical factors that determine whether your campaign delivers actionable results

Geographic Coverage

1,000 pieces might cover just a few blocks. That's not a market test—it's a single street. To understand how an entire area responds, you need enough coverage to reach multiple neighborhoods and demographics.

Statistical Significance

Marketing is a numbers game. With 1,000 pieces, a handful of responses can't tell you if your campaign worked or if you just got lucky. Larger campaigns give you enough data points to identify real patterns and trends.

Cost Efficiency

Larger campaigns benefit from volume pricing—your per-piece cost drops significantly. Door hangers are already 2.5x cheaper than direct mail, and larger orders stretch your budget even further.

EXPERT INSIGHT

Why the "Cheapest" Option Can Cost You More

We get it—when you're shopping for door hanger distribution, it's tempting to go with whoever offers the lowest price. But here's what 30+ years in this business has taught us:

No Accountability = No Results

Budget distributors often can't prove delivery. Without photo verification or tracking, how do you know your materials actually reached doors—and didn't end up in a dumpster?

Unreliable Timing

Cheap providers often miss deadlines or take weeks longer than promised. For time-sensitive promotions or political campaigns, that can be fatal.

Limited Coverage

Many low-cost providers only serve major metros. Need to reach rural areas or smaller cities? They simply can't help you—we cover 99% of U.S. cities.

The real question isn't "who's cheapest?"—it's "who will actually deliver results?" A campaign that costs 20% less but delivers nothing is infinitely more expensive than one that generates real customers.

Budget Distributor
  • No proof of delivery
  • Unreliable timelines
  • Limited coverage areas
  • No customer updates
  • Unknown distributor quality
Direct to Door Marketing
  • Photo-verified delivery
  • Reliable 1.5-3 week turnaround
  • 99% U.S. city coverage
  • Real-time email/text updates
  • 15,790+ vetted distributors

Trusted by Businesses Nationwide

From local contractors to Fortune 500 companies

500M+
Pieces Delivered
30+
Years in Business
15,790+
Distributors Nationwide
99%
U.S. City Coverage
📸
Photo-Verified Delivery Our supervisors upload photos of your materials on actual doors—proof your campaign was delivered.
📱
AI Management Platform Real-time updates via email and text keep you informed at every stage of your campaign.
🎯
Precision Targeting Target by neighborhood, income level, home value, or any custom criteria you need.
CASE STUDY

How a Dental Practice Scaled from Test to Dominance

Phase 1: Smart Test
10,000 pieces to 3 neighborhoods

A dental practice in Phoenix wanted to test door hangers before committing to a larger budget. We recommended 10,000 pieces across three neighborhoods with different demographics.

Results
47 new patient appointments

Within 6 weeks, they tracked 47 new patient appointments directly to the campaign. One neighborhood outperformed the others by 3x—crucial data for scaling.

Phase 2: Dominate
25,000 pieces monthly, ongoing

They now run monthly 25,000-piece campaigns focused on their best-performing areas. Door hangers became their #1 source of new patients—ahead of Google Ads.

Campaign Size Scale

From minimum orders to nationwide campaigns—we handle it all

1K
Minimum
5K
Starter
10K-20K
Test Market
50M+
Nationwide

Frequently Asked Questions

Common questions about choosing the right campaign size

We recommend starting with at least 5,000 pieces for your first campaign. This provides enough coverage to see real patterns in your results and draw meaningful conclusions about your market's response. Smaller tests of 1,000-2,000 pieces often don't provide enough data to determine if results are due to your offer, design, timing, or simply insufficient coverage.
Our minimum order is 1,000 pieces. However, we recommend at least 5,000 pieces for meaningful results. A 1,000-piece campaign covers just a few blocks—not enough to truly test a market. While we accept smaller orders, our expert advice is to invest in enough coverage to gather actionable data.
While 1,000 pieces is our minimum order, it covers a very small geographic area and makes it difficult to draw accurate conclusions about market response. A 1,000-piece test is essentially reaching just a few blocks, which may not represent your broader market. For a true market test, 5,000-10,000 pieces provides meaningful data to inform your marketing decisions.
Door hanger distribution costs vary based on quantity, location, and targeting requirements. Generally, larger campaigns have lower per-piece costs due to volume pricing. For an accurate quote tailored to your specific campaign, contact our team. We'll provide transparent pricing based on your exact needs—no hidden fees.
Yes—when done correctly with sufficient volume. Door hangers have a 100% visibility rate (homeowners must physically handle them), cost approximately 2.5x less than direct mail, and allow precise geographic targeting. For local businesses, home services, restaurants, and political campaigns, door hangers consistently outperform digital advertising and direct mail for customer acquisition.
For most local businesses, 10,000-20,000 pieces represents an ideal test market size. This allows you to cover multiple neighborhoods, test different areas, and gather enough response data to optimize future campaigns. Your ideal size depends on your city population, business type, and marketing goals—use our calculator above for a personalized recommendation.
Door hangers outperform EDDM (Every Door Direct Mail) in most scenarios. Door hangers are approximately 2.5x cheaper, offer 100% visibility (vs. getting lost in mailbox clutter), allow address-level targeting (vs. carrier routes only), and can be delivered faster. EDDM also has strict USPS size requirements that door hangers don't have. Read our full comparison →
Track results using unique phone numbers, promo codes, QR codes, or dedicated landing pages on your door hangers. Ask new customers how they heard about you. For the most accurate tracking, we recommend starting with a campaign large enough (5,000+ pieces) to generate statistically meaningful data. Small campaigns can produce misleading results due to insufficient sample size.
Larger campaigns provide better data for making informed decisions. With more doors reached, you can identify which neighborhoods respond best, see clearer patterns in customer behavior, and make smarter decisions about ongoing marketing. Additionally, larger campaigns often benefit from better per-piece pricing, making them more cost-effective overall.
Turnaround times typically range from 1.5 to 3 weeks, depending on your location, campaign size, and our current workload in your area. For exact timing, we recommend speaking with someone on our team who can check availability and provide a specific timeline for your campaign. Political campaigns and time-sensitive promotions should plan ahead.
Direct to Door Marketing uses photo verification—our field supervisors upload photos of your materials on actual doors throughout the campaign. You'll also receive real-time updates via email and text through our AI Management Platform, keeping you informed at every stage. This accountability is something budget distributors simply can't offer.

Ready to Launch Your Campaign?

Get a custom quote based on your specific needs. Our team will help you choose the right campaign size for your goals and budget.

Or email us at info@doorhangerswork.com