Compare the Cost
When you compare the costs of advertising across all mediums there is a clear winner in several ways. Flyer distribution and door hanger distribution is not only the cheapest way to advertise, but in many cases, it is also the most effective as well. When we put your advertisement on the front door of a home or an apartment, it goes out by itself. That means that someone has to take your advertisement off the door when they come home. There is no doubt that whoever takes your advertisement off the door will see it, so it is important to make sure that the message is right.
Half the Cost
You can do this for less than half the cost of direct mail and it does not come with a bunch of other spam like the US mail does. Think about what you do with the mail when you go to your mailbox. You grab the mail and you thumb through it to find the real mail and you throw away all the other advertisements and junk mail. This is the very reason why flyers and door hangers are so effective.
“Poor Man’s” Advertising
People use to think of flyers and door hangers as “poor man’s” advertising. I can assure you that this is not the case. We have Fortune 500 companies that use our service to distribute millions of door hangers at a time. They will tell you that it is not because it is cheaper, they use it as part of their marketing strategy because they work! We have car dealerships that target specific areas 300,000 pieces at a time. We also have smaller businesses and restaurants that distribute 5,000 or 10,000 pieces in a radius around their business.
The US Postal Service is Raising Rates
The US Postal Service is getting ready to increase the cost of stamps to $0.55. That does not include the cost of the printing. By the time you include that, it could be as much as $0.77 a piece. So, if you compare that to the price of distributing flyers, which is usually somewhere between $0.12 to $0.19 it is really a no brainer. For the same price, you can distribute around 6 times the number of pieces. The price of door to door distribution is based on the number of pieces you want to get out and the location of where you want them to go. Radio advertising and TV advertising is astronomical in comparison.
Things to Remember
The most important thing to remember about your flyer or door hanger is to keep it simple and straight to the point. You want the person that receives the flyer to identify who you are, what you are selling and how they can contact you. If you want them to come to your store front, make sure to include a map with landmarks. Don’t assume they know where you are located. Including a map can increase your traffic by as much as 15%. If you really want to increase your ROI, consider running an addressable Geofencing campaign with your distribution.
Our Sister Company
Our sister company Get Geofencing, LLC (www.getgeofencing.com) can run an addressable campaign that yields a 28% higher conversion rate by targeting the addresses we are targeting with flyers and door hangers. We have case studies that back this up. So when you are ready to get your phones ringing for less, give us a call and one of our experts will answer any questions you may have.
Give Us A Call
Feel free to call our toll-free at 866-643-4037. Or you have many different ways to contact us online. Our website is www.doorhangerswork.com. You can also follow us on any of our social media platforms at:
https://www.facebook.com/directtodoor
https://www.linkedin.com/company/direct-to-door-marketing-inc./?viewAsMember=true