How Many Door Hangers Should You Order?
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Based on your inputs, this campaign size will give you meaningful coverage in your market and enough data to make informed decisions about your ongoing marketing strategy.
Why Campaign Size Matters More Than You Think
When first-time customers ask "What's the minimum?" they're usually trying to test the waters with the smallest possible investment. We understand that instinct—but after 30+ years and 500 million+ pieces delivered, we've seen what works and what doesn't.
The truth is, a campaign that's too small often leads to inconclusive results. You won't know if the response was due to your offer, your design, your timing, or simply because you didn't reach enough doors. Unlike EDDM or direct mail, door hangers guarantee 100% visibility—but you still need enough volume to see real patterns.
"With a small sample, it's difficult to know if limited results are due to your offer, your design, your timing—or simply not enough coverage. A larger initial campaign gives you clearer insights to make smart decisions about your next steps."
— Direct to Door Marketing, serving businesses since 1995The Science Behind the Right Campaign Size
Three critical factors that determine whether your campaign delivers actionable results
Geographic Coverage
1,000 pieces might cover just a few blocks. That's not a market test—it's a single street. To understand how an entire area responds, you need enough coverage to reach multiple neighborhoods and demographics.
Statistical Significance
Marketing is a numbers game. With 1,000 pieces, a handful of responses can't tell you if your campaign worked or if you just got lucky. Larger campaigns give you enough data points to identify real patterns and trends.
Cost Efficiency
Larger campaigns benefit from volume pricing—your per-piece cost drops significantly. Door hangers are already 2.5x cheaper than direct mail, and larger orders stretch your budget even further.
Why the "Cheapest" Option Can Cost You More
We get it—when you're shopping for door hanger distribution, it's tempting to go with whoever offers the lowest price. But here's what 30+ years in this business has taught us:
No Accountability = No Results
Budget distributors often can't prove delivery. Without photo verification or tracking, how do you know your materials actually reached doors—and didn't end up in a dumpster?
Unreliable Timing
Cheap providers often miss deadlines or take weeks longer than promised. For time-sensitive promotions or political campaigns, that can be fatal.
Limited Coverage
Many low-cost providers only serve major metros. Need to reach rural areas or smaller cities? They simply can't help you—we cover 99% of U.S. cities.
The real question isn't "who's cheapest?"—it's "who will actually deliver results?" A campaign that costs 20% less but delivers nothing is infinitely more expensive than one that generates real customers.
- ✗ No proof of delivery
- ✗ Unreliable timelines
- ✗ Limited coverage areas
- ✗ No customer updates
- ✗ Unknown distributor quality
- ✓ Photo-verified delivery
- ✓ Reliable 1.5-3 week turnaround
- ✓ 99% U.S. city coverage
- ✓ Real-time email/text updates
- ✓ 15,790+ vetted distributors
Trusted by Businesses Nationwide
From local contractors to Fortune 500 companies
How a Dental Practice Scaled from Test to Dominance
A dental practice in Phoenix wanted to test door hangers before committing to a larger budget. We recommended 10,000 pieces across three neighborhoods with different demographics.
Within 6 weeks, they tracked 47 new patient appointments directly to the campaign. One neighborhood outperformed the others by 3x—crucial data for scaling.
They now run monthly 25,000-piece campaigns focused on their best-performing areas. Door hangers became their #1 source of new patients—ahead of Google Ads.
Campaign Size Scale
From minimum orders to nationwide campaigns—we handle it all
Frequently Asked Questions
Common questions about choosing the right campaign size
Ready to Launch Your Campaign?
Get a custom quote based on your specific needs. Our team will help you choose the right campaign size for your goals and budget.
Or email us at info@doorhangerswork.com
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